I always wonder what the secret is behind H&M.. They have such great campagnes, it looks just like high fashion. Some say it is only fast fashion, but I think they are creating a whole new concept on their own. They are commercial, while on the other hand they are working with worlds greatest designers in the fashion industry like Viktor and Rolf, and Karl Lagerfeld.
In my opinion, H&M is just a genius concept which has taken over the world. You can go there for basics, but also for unique pieces.
Another great thing about H&M:
Lanvin is rocking my wardrobe because of them ;)
Lanvin is rocking my wardrobe because of them ;)
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